Anna Vander Wall

Anna Vander Wall

Anna Vander Wall is a freelance writer and editor in the tech industry and beyond. She particularly enjoys collaborating with Avenue Code’s talented Snippets contributors. In her free time, Anna pursues her hobbies of reading, baking, and hiking in the Rockies with her goldendoodle.

A Chat With Carl Boutet, Retail Strategist, StudioRx

Retail strategist Carl Boutet discusses the cultural and technological transformations retailers must make to create personalization and consistency across physical and digital platforms. Here's an exclusive interview I conducted with Carl Boutet. Anna Vander Wall: ​Tell us about your career path and what led you to retail. Carl Boutet: ​My formal retail career path started…

A Chat With Pouya Boland, CEO and Co-Founder, Chiquelle

Pouya Boland, CEO and co-founder of Chiquelle, explains how this Swedish-based clothing brand grew its sales from zero to millions in just a few years without investors or external capital. Anna Vander Wall: Tell us about your personal career path. What brought you to where you are today? Pouya Boland: I’ve always had a desire…

A Chat With Jeremy Parker, Founder of Swag.com

Jeremy Parker is the founder of Swag.com, a custom promotional products e-commerce retailer. He spoke with Avenue Code about the importance of passionate entrepreneurship and of focusing on consumers’ core needs. Anna Vander Wall: Swag.com customizes an impressive breadth of promotional products for Facebook, Google, Amazon.com, WeWork, Microsoft, Harry’s, Starbucks, Netflix, and more. How did…

A Chat With Angela Hsu, Senior Vice President of Marketing and E-Commerce, Lamps Plus

Angela Hsu, senior vice president of marketing and e-commerce at Lamps Plus, discusses her strategies for using marketing campaigns to generate sales through innovative and personalized digital consumer experiences. Anna Vander Wall: Tell us about your career at Lamps Plus and how your role has evolved. Angela Hsu: I began working at Lamps Plus in…