Anna Sofia Martin

Anna Sofia Martin

Editorial Director, sparks & honey

The Future of Retail is Up Close and Personal

The future of retail will be shaped by a growing appetite for hyperpersonalization in the design, manufacturing, distribution and marketing of products and services. In the future, the possibilities offered by our growing intimacy with data — gained from our wearables and under-the-skin technologies, to our smart homes and even our DNA and genomics —…