Anna Brennan

Anna Brennan
As a senior analyst on Kantar’s Retail Insights team, Anna brings expertise in complex research and strategy for top brands across the consumer industry. She is passionate about robust research that translates human behavior into rich and refined insights to fuel human-led brand strategy and business decisions. To get in touch with the Kantar Retail IQ team, please contact us.
 
What a TikTok Ban Would Mean for Social Commerce

TikTok enjoyed a meteoric rise during the pandemic and has evolved from a song-and-dance platform to a bona fide digital commerce powerhouse. TikTok is a crucial platform for digital commerce for many businesses due to its unparalleled ability to blend entertainment with commerce seamlessly. However, the app is once again in the hot seat in…