Retail is evolving as both online and brick-and-mortar stores adopt advanced technologies to create more interactive and immersive shopping experiences. Among the most exciting advancements are life-size 3D holograms and virtual experiences, which allow consumers to interact with products in ways previously unimaginable. Consumers no longer settle for traditional online shopping experiences. They demand personalization,…
Angelo Coletta
In an age when technology is continuously redefining the landscape of commerce, augmented reality (AR) and 3D modeling have emerged as pivotal tools, transforming not only the customer experience but also the intricate workings of supply chains. These technologies, once confined to the realm of sci-fi movies, are now actively streamlining supply chains and significantly…
The NFT (non-fungible token) phenomenon has hit nearly every industry. For retailers, NFTs can be a unique offering that helps build customer loyalty and boost sales. But what are they, and how can retailers effectively use them to build brand affinity? NFTs are digital tokens for virtual items, and its key differentiator from other virtual…
Today, retailers spanning nearly every industry have an online shopping component. For many industries, though, launching and managing an online store is filled with frustration and growing pains. After all, the online shopping experience is vastly different and more complex than in-person shopping, and successfully launching an online store comes with challenges. Whether it’s posters,…
A lot has changed when it comes to shopping over the last 18 months. Shopping in-store is still an option, but we know more consumers are turning to online shopping (70 percent of U.S. adults have purchased something online in the last month). Retailers are adapting to the ever-growing e-commerce boom and are investing in…