Angelina Marmorato

Angelina Marmorato
Angelina Marmorato is currently the Associate Vice President of Sales and Partnerships for North America at Lemma, where she brings over 14 years of expertise in online advertising and strategic management. She has built a career focused on programmatic advertising, having held key roles in product development, solutions engineering, and sales at industry leaders like MiQ and Quantcast. Known for her ability to foster trusted client relationships and lead innovative projects, she provides visionary guidance for Lemma’s North American operations. She’s based in New York, and holds dual master’s degrees in business and marketing from Georgia State University, and a bachelor’s from the University of Georgia
CTV Advertising Tactics to Capture Shoppers This Year

As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at scale. Whether consumers are researching products, comparing brands, or making final purchase decisions, CTV is a powerful channel for influencing buying behavior throughout the customer journey. According to eMarketer, 43 percent of CTV viewers find TV ads…