Angelica Valentine

Legacy brands are in danger, especially because brand loyalty is not what it used to be. Instead, quality and, oftentimes, price reign supreme. This dynamic is causing brands and retailers alike to pivot in order to keep up with changing consumer preferences. When shoppers can get high-quality alternatives at a lower cost, remaining loyal to…

The lowest price always wins in online retail, right? Not necessarily. Amazon.com is a perfect example of a company that doesn’t always offer the lowest prices, but has built up a strong perception of being a loss leader. While Jet.com has recently joined the online retail game, Amazon’s customers haven’t jumped ship just because Jet…

Merchandising in online retail is a whole new ball game compared to the in-store reality that most shoppers are used to. Luckily, there are a few distinct benefits to implementing an effective merchandising strategy online. One is the ease of personalization. Many shoppers want a personalized experience; the following tips will help retailers provide that,…

Now that the barriers to price changes are broken down, are all bets off in e-commerce? When retailers started selling online they realized that this new selling channel was going to require an updated strategy. Shoppers no longer had to go across town or hop on the phone to compare prices. The success of comparison…

When you think of Black Friday, it might evoke images of families camped out just hours after clearing their Thanksgiving dishes. Black Friday 2014 was the biggest online shopping day in U.S. history, with online sales growing 20.6 percent compared to 2013. Since Black Friday has become the crown jewel for retailers, preparation for it…

There are two pricing strategies that are particularly helpful for online retailers: psychological pricing and comparison pricing. They actually complement each other nicely. Psychological pricing taps into the way that our brains work to offer great deals in the eyes of the consumer. While there are many different forms of psychological pricing, they all have…

For a while now, retailers have been bombarded from all sides to get their mobile sites in order to avoid getting overlooked by mobile shoppers. I'm sure you've searched for something on your smartphone and noticed the gray words "Mobile-friendly" after the URL in some of the top results. As of tomorrow, Google is upping the ante by prioritizing mobile-friendly sites in its new search algorithm. This means that the time for mobile in retail is now — and every other industry for that matter. Mobile optimization quickly went from a nice to have to a must have

Out-of-date inventory is holding many retailers back. This issue can strike at any time of the year and keeps warehouses full of the wrong products. Inventory costs can account for up to 90 percent of business expenses, and no retailer wants that. So what's the best way to get those products moving at a price that's appealing to customers, but still makes enough margin for retailers? There are four main ways to address this:

With the help of an easy-to-navigate mobile site with ample and high-quality images, you'll be on your way to improving mobile conversions. The next steps are to offer strategic mobile-only deals and to implement a pricing strategy that keeps up with the competition. These steps will help retailers of all sizes get the most out of m-commerce and stay up to speed with the rapidly changing retail industry. 

Dynamic pricing is a topic that's been getting a lot of attention lately. It's come a long way since it publicly debuted in the airline industry in the 1980s. Now we're used to seeing it across many different industries. From Uber to Amazon.com, many businesses are putting their own spin on dynamic pricing. But what is it exactly? To put it simply, it's a flexible pricing strategy in which businesses alter their pricing based on a number of factors, both internal and external.