Andy Zimmerman

Andy Zimmerman

Andy Zimmerman is the chief marketing officer at Evergage, a leading personalization and customer data platform (CDP) provider. Andy has more than 20 years of experience heading marketing, sales, business development and alliances at leading software companies, and is a frequent speaker at industry events.
Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers like the individuals they are, and delivering cohesive, personalized experiences across touchpoints. It’s important, though,…

Older »