Andy Freedman

Andy Freedman

Andy Freedman, Vice President, Marketing and Experience, Assured Allies
Andy leads corporate marketing and client experience at Assured Allies where he works closely with corporations and the Assured Allies team to deliver a positive and valuable experience for older adults and clients.  Prior to joining Assured Allies, Andy served as an operating executive at several technology startups and global companies, including General Mills, Visa, and Dunkin Brands

Andy received an MBA from the Center for Brand and Product Management at the University of Wisconsin-Madison and a Bachelor’s of Business Administration from Emory University. He lives outside Boston with his wife and two children, and also co-founded Miles4Migrants, a non-profit using donated airline miles and reward points to reunite separated refugee and immigrant families.

How Retailers Can Find the Gold in Golden Age

Let me begin — as you’ve often heard — with a focus group of one. But I believe my grandmother, at least as a marketing data point — not as a unique individual — is extendable. Nanny as she is known in our family, turns 100 this fall. Like many in the centenarian club, she…