Andy Dubickas

Andy Dubickas

Andy Dubickas is Vice President of Global Solution Consulting at Nielsen Marketing Effectiveness, a holistic marketing measurement solution delivering the actionable intelligence you need to optimize budgets, consumer experiences and business results.

Dubickas is responsible for ensuring that prospects, partners, and agencies understand the company’s corporate and product strategy, how it fits into their ecosystem, and how they can leverage Nielsen’s Marketing Effectiveness solutions to make more informed decisions. He is also responsible for the global expansion of multi-touch attribution and measurement solutions outside of the U.S. and Europe and plays an integral role in fitting product direction and strategy into market and customer demand.

6 Tips for Retailers Battling the ‘Amazon Effect’

With The New York Times reporting that nearly 6,000 storefronts will shutter in 2019, how can retailers avoid being added to the growing total? For many, taking on the “Amazon effect” will be critical. The “Amazon effect” refers to the ongoing disruption in retail and rising consumer expectations driven by e-commerce. Some of the most…