Andria Tay

Andria Tay

Andria Tay is global director of marketing and communications at Narvar, the post-purchase experience platform.

E-Commerce Returns Are at an Inflection Point. It's Time for VIP Policies.

The retail industry is at a crossroads with product returns, which need to be managed more thoughtfully to lighten the burden on operations and the bottom line, ease the environmental impact, and build customer loyalty. The National Retail Federation (NRF) found returns cost retailers $101 billion during the 2020 holidays. For the holiday season just behind…