Andrea McFarling

Andrea McFarling

Andrea McFarling is the Vice President of Marketing at ShipStation, the world’s leading web-based e-commerce shipping solution. With more than 15 years of experience building marketing strategies to help enterprise software organizations reach their next stage of growth, McFarling is responsible for leading a customer-focused marketing team to grow product adoption and brand loyalty. Prior to her role at ShipStation, McFarling held marketing leadership positions at multiple technology companies, including Adlucent, Bazaarvoice, and NetQoS.

December 12, 2019 Redefining the ‘F’ Word: Do Shoppers Want Fast or Free Shipping?

As we enter the home stretch of the holiday season, should small to midsize businesses (SMBs) even try to compete with one-to-two-day delivery times? According to a new study from ShipStation, there’s still hope to win shoppers over — even if retailers can’t afford speedy deliveries (and it doesn’t require a Christmas miracle). Shipping Cost Outweighs Everything,…