In the first weeks of the COVID-19 pandemic, retailers raced to adapt their businesses to the new reality of shuttered stores and shelter-in-place orders. Now, the nature of retail has changed — perhaps permanently — and the focus has shifted. A recession is looming, and the pressure is on. Does your brand have what it…
Ana Milevskaja
The pop-up industry was valued at $50 billion in 2016, and it will only continue to grow as more brands discover the strategy as a way to experiment and innovate. The success of the pop-up shop is no mystery. Brands use pop-ups to dip their toes into new geographic markets without fully committing to a…