Amit Nigam

Amit Nigam

Amit Nigam is the vice president of product at Beachfront, where he’s responsible for driving the vision and execution of the product road map for Beachfront and serves as the product lead for clients, prospects and partners. Before Beachfront, Amit was the Vice President of Product at Perion where he managed cross functional teams, driving product development and growth. Prior to Perion, Amit served as the senior vice president of product and partnerships at Eyeview, a video marketing technology startup.
A Shifting Tide for Retail Media Networks and First-Party Data Owners

Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals across…

Why Retail Media and CTV Are Set to Have a Very Happy 2023

For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands can reach tens of millions…

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