Amit Kotecha

Amit Kotecha

As CMO, Amit Kotecha leads Quantcast’s global marketing efforts, driving brand awareness and sharing the innovative, results-oriented solutions Quantcast offers for marketers everywhere. Amit has 15 years experience in the industry, starting with his multiple roles at IAB UK, including founding and serving as chairperson for the IAB UK’s Digital Trading Council. He’s a Quantcast alum and served previously as the Marketing Director, EMEA. Following his first tenure at Quantcast, Amit helped build three technology startups, most recently as CMO of Atom Learning, and at Permutive, a publisher data management platform where he built the brand and GTM up to their Series C raise. Amit is passionate about supporting underrepresented talent in media and works as a mentor for Media for All, an organization that provides a support and mentoring network to Black, Asian, and other talent in media.

The Future of DTC Retail Performance: How AI Can Fill the Gaps Left by Signal Loss

The landscape of direct-to-consumer (DTC) retail is rapidly shifting. Today's brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations that have rendered even first-party data insufficient in sustaining growth online. Many brands are turning to walled gardens like Google, Facebook, and Amazon.com as potential solutions.…