Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…
Amede Hungerford
The competition for gaining market share is heating up in the e-commerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While conversion rate remains one of the most important metrics for measuring success, not enough importance is placed on improving it. Here’s how that can change: Let’s Start…
