Amanda Cioletti

Amanda Cioletti

Amanda Cioletti is the Content Director of License Global magazine, the licensing industry’s thought leader. License Global magazine, published by the Global Licensing Group at Informa Markets, is the leading news source for the brand licensing industry, delivering award-winning editorial content covering trends, analysis and special reports about the global brand licensing and marketplace.

Cioletti also serves as the Event Director for Informa Market’s Licensing Leadership Summit, the annual executive-level conference and networking event that looks at the evolution of the licensing industry, focusing on licensing strategies, emerging categories, retail and consumer trends, leadership and business innovation.

The New Age of Retail Tugs at Consumer Emotions

Consumers today are savvy. The traditional hard sell approach doesn’t move products off of shelves and into homes as it once did. However, what shoppers will open their wallets for (across all demographics) is an experience, whether technology-enhanced or immersive. To entice consumers in-store or online, brands must evolve alongside – if not ahead of…