Alister Houghton

Alister Houghton

As content marketing manager at Relative Insight, Alister Houghton uses his B2B content writing experience to showcase the value of text analysis for brands and agencies looking to derive insights from text data. He previously worked at Reed and Cision, creating a wide variety of written and visual content. www.relativeinsight.com 
Holiday Struggles: Text Analysis Reveals Consumers’ Christmas Concerns

Will the holiday season help to bring the sparkle back into our lives or will consumers have themselves a miserable little Christmas? Numerical data signals the latter. Research by KPMG shows that 85 percent of consumers are somewhat, moderately or extremely concerned about inflation ahead of the holidays. With increased costs and supply and demand…