Alie Donnelly

Alie Donnelly

Alie has over 10 years of experience leading research solutions, working with the world’s largest brands to solve complex problems with consumer and market insights. As the lead researcher of The Loyalty ReportTM, Alie has a deep understanding of consumers’ changing loyalty attitudes, behaviors and motivations. She uses her passion for data analysis and loyalty strategy to unearth actionable insights for her clients.

3 Ways Retailers Can Optimize Loyalty and Drive Share of Wallet

Everyone and their mother seems to have launched a loyalty program these days. Why? Because loyalty programs work. For over a dozen years, The Bond Loyalty Report has confirmed the value and power of loyalty programs in driving consumer attitudes and behaviors. In fact, results from the 2024 data set show that loyalty’s influence on…