Alicia DiStefano

Alicia DiStefano

Alicia DiStefano is VP Head of Industry, Retail & Restaurant at GroundTruth, a global location platform that sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries.

Keep it Simple: How Retail Can Retain Convenience

I don’t know about you, but I love convenience. I love ordering my groceries from Whole Foods while at the office, and have them waiting on my doorstep by the time I arrive home. Recently, I’m loving being able to pick up online purchases in-store. I order shoes on Nordstrom.com, wait a couple of days,…