Ali Amarsy

Ali Amarsy

Ali Amarsy is senior vice president, global product strategy lead, Publicis Commerce. In his current role, Ali Amarsy is responsible for shaping the commerce offering in 20+ global markets. He works closely alongside partners such as Google, Amazon, Facebook and Snap to help Publicis Groupe clients achieve stronger commerce outcomes.
Checking in on the Commerce Consumer: You OK?

For commerce practitioners, be it on the manufacturer, platform or agency side, 2020 has been a mixed bag. For many, it’s come with great gains — think food brands scooping up shoppers who could no longer eat out or wellness brands working the frontlines at home through flu and cold medication. That spike was definitely…