In this exclusive interview with Total Retail, Rob French, chief digital commerce officer at Décathlon Canada, discusses the next big digitization initiatives in retail and shares his method for identifying innovation opportunities.
Alfredo Moro
James Gregson, digital creative director at LEGO Group, reminds marketers of the importance of social media fundamentals in a rapidly changing economic and social climate. Avenue Code: Tell us about your personal career path. How did you get to where you are today? James Gregson: As someone who wasn't academically oriented, my career path was…