Alex Zaccaria

Alex Zaccaria

Alex Zaccaria is co-founder and CEO of Linktree, a social media bio link tool that allows brands and influencers to share content and page links all on one personalized, easily-customizable page.

When Alex Zaccaria co-founded Linktree in 2016, he never guessed influential names like Gary Vaynerchuk and Chrissy Teigen would be among the 5 million brands, marketers, and creators using it to amplify their brand presence and connect followers to their entire online ecosystem within the fragmented social internet. What started as a fix to Instagram’s #linkinbio limitation has become one of social media’s most valuable tools.

Before Linktree, Alex also co-founded Australia’s leading music and entertainment digital agency, Bolster, where he works with musicians and brands like RedBull and YouTube Music. A budding entrepreneur, he recently launched an innovative content and publishing platform, LNWY.CO.
Retailers Improve Online Discoverability Despite Drop in Paid Social

E-commerce and direct-to-consumer (D-to-C) brands have invested millions in social media advertising to attract new customers. In fact, retailers spent a cool $154 million on Facebook and Twitter advertising in January 2020. Fast-forward to April, through a pandemic-induced economic downturn, and the same companies spent 23 percent less on social ads, according to Pathmatics. Meanwhile,…