Alex Hertel

Alex Hertel

Alex Hertel is the CEO of Xperiel.

Dear Retailers: Adapt, Adopt or Die

A few months ago, Amazon.com surprised the tech and retail worlds by announcing plans to acquire Whole Foods. For those of us who have been watching Amazon’s increasing dominance, this development is nothing new. In fact, I’m surprised it didn’t happen sooner. Traditional brick-and-mortar retail outlets have long been struggling to figure out how to…