Alexandra Forsch

Alexandra Forsch

Alexandra Forsch is president of leading affiliate marketing platform Awin. As a seasoned online marketing professional with over 20 years of experience and a proven record of outperforming corporate goals, Alex has a strong background in performance marketing, media planning and buying, online marketing solutions, strategic and financial planning, team building and client relations. She started her journey with us in 2011 as Head of Account Management for buy.at and quickly progressed to lead the full North America operation, developing a high performing team and successful partner network as well as overseeing the US migration of buy.at to Affiliate Window, and later the rebrand to Awin in 2016. In 2019, Alex was appointed President of all US operations when unifying leadership of Awin and ShareASale, with goals to expand upon our strategic solutions offered to clients across both platforms in North America. 
How Affiliate Marketing Can Future-Proof Your Retail Business

As inflation soars and supply chains experience ongoing disruption, it's almost inevitable that retailers are increasingly scrutinizing their marketing budgets. It can be tempting for companies to shrink marketing spend when faced with economic downturn, as they focus on short-term profit and sales channels instead. But you know the old saying, “Those who don’t learn…