There has never been a more important time for a retailer than the present. Consumer spend has shifted to focus on essentials, and to follow, most retailers are dramatically revamping their strategic approach. To stay relevant, it’s paramount that retailers evolve their brand perception to survive Q4 and beyond. The brand isn't the logo over…
Alasdair Lennox
Based on the buzz around the new Forty Five Ten at Hudson Yards in New York City, and the Virgil Abloh installation at Louis Vuitton on Fifth Avenue, there's a clear trend at the moment for dramatic art installations in retail. Personally, I love seeing these come to life, shopping them, and designing them. However,…