Retail has undergone seismic shifts since the outbreak of COVID-19, when we radically changed the way we behave outside our homes — and whether we ever even leave our homes at all. Brick-and mortar retailers have had to radically restructure their operations, from click-and-collect options to refocusing on online shopping. As states gradually open back…
Alanna Klassen Jamjoum
Although the future is unpredictable, some aspects of the post-COVID-19 retail shopping environment are coming into focus. Consumers will continue to buy products online, but there will remain occasions when a customer will want to return to the store. They won’t return, however, unless the shopping is contactless, experience-full and, most importantly, consumers genuinely feel…
