Alan Finlay

Alan Finlay

Alan Finlay is a co-founder of Boomtown, a company that helps organizations reduce the complexity of selling, activating, and servicing technology products used by real world businesses. Alan is passionate about helping Boomtown’s partners achieve value from its platform and spends his time across marketing, customer success, and product. When he’s not working, he can be found kiteboarding or hanging out with his wife and son in San Francisco.
Why the Future of Brick-and-Mortar Retail Looks (Surprisingly) Strong

Don’t count out brick-and-mortar retailers. While it’s true that clicks haven't overtaken bricks in total retail sales, e-commerce has fundamentally changed consumer behavior and heightened their expectations for customer experience. Claiming just 8.9 percent of total retail sales in 2017, according to the U.S. Department of Commerce, e-commerce is still a relatively small bite of…

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