Alan Chester

Alan Chester

Alan Chester, Vice President of E-Commerce, Luzern eCommerce
As vice president of e-commerce, Alan leads a team of Amazon and marketplace experts that work with Luzern’s core base of Global Brands. With 15 years of experience, and having witnessed the evolution of eCommerce firsthand, Alan brings a wealth of knowledge in how to grow sales profitably on Amazon and other marketplaces. He has collaborated with some of the world’s leading brands to build their online presence and increase market share. Alan excels in guiding online companies to reach the next level, leveraging his unique understanding of their business, goals, and challenges. He transforms their online strategy based on market-leading insights, ensuring optimized performance across multiple channels.

How to Build a Better Bundle

While any sale is welcome to brands in today’s highly competitive e-commerce market, maximizing the sale to the consumer once you have their attention is obviously a more attractive proposition. Properly packaged and presented, product bundling is a standout tactic to give consumers the best possible value while selling them more of what you already…