AiCi Li

AiCi Li

AiCi is the Director of the Shopper and Retail Lab at Mars, Inc., a group focused on innovation and invention to improve business decisions, actions, and bring simplicity & joy to the art of shopping.

With over 15 years of marketing experience, AiCi is devoted to consumer engagement and new technologies in all parts of business, while looking to build community and apply levity to her team, company, and the marketing industry at large.
Driving Shopper Conversion Through Data-Based Store Execution

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…