Adrienne Pulido

Adrienne Pulido

Adrienne Pulido oversees thought leadership and trends diversity markets at Kantar MONITOR. She has been designing and leading marketing research for over 30 years in the US and in Latin America.  She has spent half her career as a research specialist and entrepreneur and the other half as a strategist and account planner in the advertising industry.
DEI and Retailers' Bottom Line: Balancing Inclusivity and Growth

With political and economic pressures rising, and figures like President Trump advocating for the rollback of DEI programs, many retailers are reassessing their DEI strategies. Recently, Costco’s board of directors rejected a shareholder proposal that would require the company to produce a report on the risks of its diversity, equity and inclusion (DEI) policies. At…