Adrian Cohn

Adrian Cohn

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Cohn currently serves as director of brand strategy and communications at Smartling, a language translation technology, and services company powering global companies like Pinterest, IHG, and Vimeo.
Content Localization as the Key to Success in Global Markets

When retailers enter into global markets, they give a lot of attention to ensuring their products are ready for the tastes and expectations of new cultures. But what about the product content? An often overlooked part of bringing products to global markets is content localization to create an accurate, natural-sounding product description for consumers. Customers…

Older »