Aditya Vempaty

Aditya Vempaty

Aditya Vempaty is the vice president of marketing for MoEngage, an insights-led customer engagement platform.

Cross-Channel Marketing for Retailers: What’s Working and What’s Not

Cross-channel marketing should attract new customers and deepen relationships with the ones you already have. As a marketer in the retail industry, your cross-channel marketing campaigns should create a cohesive, consistent customer experience that feels relevant and seamless. The question is, do you have the right technology and tools to achieve that? MoEngage surveyed more…