Adam Malone

Adam Malone

As co-founder and president of Screenverse, Adam leads the supply partnerships, finance, and marketing departments, focused on keeping people and partners at the center of everything he does. With over 15 years of experience in the out-of-home media sector, Adam has a successful track record of innovation; leading the growth of DOmedia where he developed new products, partnerships, and international market opportunities. When he left DOmedia in 2019 after 10 years, it had an 18.5% North American market share and powered over $1.5B in annual OOH transactions. Before co-founding Screenverse, Adam served as a Client Director at Wilkins Media, a prominent out-of-home media agency. Adam resides in Rockville, MD, with his wife Mary Frances and four children.

April 1, 2025 Retail Media Isn't the Panacea for All Retailers: 3 Questions Retailers Must Answer to Get it Right

Contrary to popular belief, retail media isn't a panacea for all retailers. Without the ability to leverage CPG brands by way of shelf space, promotions, e-commerce placements, and more, retailers should not have a false sense of the opportunity that cobbling together a small screen network may bring. Unless there's already a clamoring by CPG…