Abhi Beniwal

Abhi Beniwal
The (R)Evolution of In-Store Events

From personalized coupons to self-checkout to mobile wallets, there's no denying that technology is changing the way consumers shop. But to date, the adoption and buildup of technology amongst grocery, general merchandise and other traditionally "lower-tech" sectors has been somewhat slow. And in many cases, the use of services offered by such retailers has been limited to the more progressive consumer base who actively seeks out such offerings. But that's all about to change...