Abe Mezrich

Although we’re in the midst of summer, it’s time to start thinking about your company’s paid search strategy for the upcoming holiday season. Some of the most critical holiday search strategies require months of serious preparation. So take the time to start planning your fourth quarter holiday search now. While there are many holiday search issues to address while the weather’s still warm, it’s best to focus on the following three: 1. quality score; 2. mining last winter’s data for this winter’s search campaign; and 3. e-mail loyalty programs (yes, that’s a search issue, too). Quality Score Search prices skyrocket during the holiday