Aaron Geiger

Aaron Geiger

Aaron Geiger has over 17 years of experience at ORTEC establishing longstanding relationships with Fortune 500 clients in the manufacturing and retail industries. With deep industry knowledge and a partnership approach, Aaron helps companies transform their supply chain operations utilizing many ORTEC optimization technologies including load building, routing, analytics and workforce scheduling. Outside of work, Aaron enjoys cooking, sports and virtually any kind of outdoor activity with his family in Kennesaw, GA.

March 4, 2025 Exploring the Factors Preventing Retailers From Optimizing Loading and Routing

Retail logistics optimization has become a significant factor in maintaining a competitive edge. However, many retailers struggle to effectively implement artificial intelligence (AI) and software solutions for their supply chain. This disconnect often stems from a misalignment between C-level decision-makers and operational teams, leading to suboptimal results and missed opportunities for true optimization. These are…