Aaron Eversoll

Aaron Eversoll

Aaron Eversoll is a Market Development Vice President within the Consumer Products, Retail and Distribution (CPRD) practice at Capgemini Americas. Aaron is responsible for driving Capgemini’s Digital Customer Experience initiatives within CPRD, focusing on helping clients solve their digital and commerce challenges and enabling clients to deliver an overall enhanced experience to their customers.  

Is Your Integration Layer the Missing Link in Your Commerce Experience?

Brands know that creating an optimal commerce experience is critical for generating revenue, building customer loyalty, and staying competitive against the experiences provided by leading retailers. However, customer experience (CX) quality has declined in 2022, reversing the progress made in 2021, according to Forrester’s latest U.S. Customer Experience Index™. And while marketers often look to…