In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kamanasish Kundu (KK), senior vice president and head of e-commerce and digital at Kendra Scott, a fashion lifestyle brand of big dreams, colorful confidence, and inspired design, founded on family, fashion and philanthropy. Listen in as Kundu discusses the digital checkout transformation underway at Kendra Scott (1:35), why Bolt emerged as a key partner in this initiative (4:45), and the implementation process to integrate Bolt into the jewelry brand's e-commerce experience (6:05).
In addition, Kundu shares the redesigned user experience features that are resonating most with Kendra Scott's customers (7:40), how return visitors are interacting with the transformed site (9:40), and seamless checkout's impact on loyalty (11:25). Lastly, he discusses the future digital enhancements on Kendra Scott's road map (13:25) and how he expects the brand's digital transformation to benefit its physical stores (15:40).
Kamanasish Kundu “KK” is the head of digital and e-commerce at Kendra Scott. He joined Kendra Scott in 2023 and has oversight for all aspects of the e-commerce business including profit and loss (P&L), analytics, long-term digital road map, and offering a best-in-class connected omnichannel experience. KK is an accomplished, innovative and results-driven leader in the digital space having nearly two decades of experience with a proven track record of driving innovation, e-commerce revenue growth and business profitability, managing and directing cross-functional teams in the e-commerce, retail and engineering sectors while keeping customers, people, and products at the center.
Prior to joining Kendra Scott, KK was at Pandora for a decade heading up the e-commerce business and oversaw the omnichannel programs and Amazon.com marketplace partnership. He launched the U.S. e-commerce website for Pandora in 2015, and since then transformed the business to over $350 million at a record pace of 45 percent CAGR. He has extensive experience in Salesforce Commerce Cloud (formerly Demandware), advanced analytics, customer experience, digital marketing, omnichannel, marketplace and next generation e-commerce solutions. KK also serves as member of the board of directors at EEqual, a nonprofit supporting education for homeless students, and an advisory board member at Signifyd.
