In episode 481 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matthew Kelly, founder and owner of Detailing World, the largest selection of professional-grade car detailing products operating over a dozen stores and wholesale nationwide. Listen in as Kelly provides an overview of Detailing World (1:30), why he entered the market with a physical storefront (3:00), and the various factors that have contributed to the retailer's success (4:10). He discusses the business' wide customer base of professional and consumer shoppers (5:55), why he believes every town needs a Detailing World store (7:20), and store location placement (8:10).
In addition, Kelly discusses Detailing World's e-commerce business and its educational offerings through its sister brand, HydroSilex (8:55); how the brand engages customers on social media (10:10); and how it differentiates itself from competitors (12:00). Lastly, he shares how Detailing World sources its products to ensure quality and variety in the market (14:45), his plan for sustaining business growth (16:30), and how the car detailing retailer will continue to meet demands and exceed customer expectations (21:20).
With nearly three decades of hands-on experience, Matthew Kelly has dedicated 28 years to the automotive reconditioning industry. He is the proud owner of Hydrosilex Car Care Products, a leading name in surface protection and detailing innovation. In addition, Kelly founded the Detailing World chain of stores, which has grown to 13 thriving locations nationwide and continues to serve as a trusted hub for both professionals and enthusiasts in the detailing space.
Over the past 20 years, Kelly has served as a national trainer for automotive professionals, providing technical education, product knowledge, and business development strategies to thousands across the U.S. and several other countries. His deep industry insight and commitment to innovation have helped shape the evolution of detailing practices in the U.S. In 2013, Kelly was among the earliest advocates of ceramic coating technology, playing a pivotal role in introducing and popularizing its benefits. His mission continues to be driving the industry forward through leadership, education and innovation.
