In episode 479 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Mulcahy, head of sales at Chewy Ads, the retail media network for leading pet retailer Chewy. Listen in as Mulcahy discusses the recent Chewy Ads refresh (1:30), its new key features and functionalities (3:25), and the retail media network's benefits for pet brand partners (6:15). He shares how Chewy Ads' partners access key data to inform future advertisements (8:50), the retailer's efforts to attract more brands to its media network (10:20), and the different ad content offerings available on the platform (12:15).

In addition, Mulcahy discusses how Chewy Ads enhances the pet parent shopper experience (13:55) as well as brand partner messaging placement on Chewy's digital channels (16:20). Lastly, Mulcahy touches on balancing Chewy customers' data privacy while also sharing relevant, useful information to advertisers (18:15).