Zmags Forms Two Advisory Boards of Print & Online Execs

Zmags' ICM solution provides a means to digitize and deliver interactive documents to customers, and then measure reading behavior. A fully self-service solution, Zmags can be used to share any type of collateral online – including brochures, catalogs, magazines, direct mail and other business documents – to help marketers lower production costs, increase reach and generate more revenue. Zmags can also be linked directly to e-commerce systems to make it easier for readers to make purchases. Zmags customers span multiple verticals – retail, manufacturing, travel, healthcare, financial services, agencies and publishers – and include companies such as 3M, IKEA, Microsoft and Volkswagen.