Zmags Forms Two Advisory Boards of Print & Online Execs

"ICM fills a strategic void for marketers. Everyone is talking about creating a better online experience for customers, but most marketers don't know where to start,” said Gerschwer. "ICM provides not only enabling technology, but also a strategy and platform. I'm excited about this emerging category of solutions and looking forward to working with Zmags and the other members of the Thought Leadership Board to help further define it.”