Zmags Forms Two Advisory Boards of Print & Online Execs
Zmags' Advisory Board combines professionals from the print and online worlds to help foster discussion about market challenges and trends, and to determine what marketers, publishers and businesses need as they examine how best to combine traditional print and newer digital venues.
Best-selling business author Billy Glynn is a participant on the Zmags Advisory Board. "Marketers have really struggled with how best to integrate what have traditionally been very separate offline and online marketing initiatives,” said Glynn. "Zmags' Interactive Collateral Management platform really helps bring everything together in a cohesive way. I did a lot of research before agreeing to join this board, and really got excited about what Zmags is doing. I'm looking forward to working with Zmags and the other Advisory Board members to help bring this new category forward.”