You’ve got their orders—how do you get them to buy more?

By Alicia Orr , Editor In Chief and Catalog Success

Another Twist on Cross-Selling

Say it doesn’t make sense for you to cross-sell your own products on the phone. You can still use this point of contact as an opportunity to make some extra money by introducing your customers to someone else’s product or service while you have them on the line.

Companies, such as Triad Discount Buying Service and MemberWorks, create programs (think travel or shopping clubs) that catalogers and other direct marketers can market to their customers.