Upselling on the Phone
You’ve got their orders—how do you get them to buy more?
• if the customer is very distracted, for example if you can tell he’s calling from work or from home and has a baby screaming in the background.
When to Use Outbound
Omaha Steaks extends its cross-selling program to outbound telemarketing, through which it uses the phone (and now e-mail too) to go back to its customers again and again to try to get the add-on or repeat sale.
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