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Tammy Everts
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This makes images an obvious place to look when optimizing your pages for speed, yet images are overwhelmingly overlooked. In a recent study of the top 100 e-commerce sites, only 8 percent had properly implemented a technique called image compression — a relatively low-hanging piece of fruit on the optimization tree. Given the low adoption rate of this relatively straightforward technique, it's easy to deduce that images are a sorely neglected opportunity.
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