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Tammy Everts
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Survey after survey, online shoppers state they expect pages to load in two seconds or less. If not, they'll bounce. Despite this, a typical e-commerce page takes at least six seconds to render feature content.
A leading culprit? Page size. Web pages have never been as bloated as they are today. The average page is around 1800 KB in size, and at least half of that payload is images.
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