Your Web Site is Your Brand: 5 Keys To Maximize Your Web Presence

Allan Gorman is author of “Briefs for Building Better Brands” (AGCD Brandspa Books, 2004). He’s also founder of Brandspa, a company that specializes in crafting effective marketing and branding strategies for small to medium sized companies. He’s the recipient of over 400 industry awards including a Gold Lion from the Cannes Film Festival. For more: www.brandspa.net