Your Web Site is Your Brand: 5 Keys To Maximize Your Web Presence

The answer is too often — yes.

Sites should serve as a way of introducing, supporting and building loyalty for your business. A site can no longer be just a corporate brochure or shopping flyer; it must be a tool to brand you.

To achieve maximum marketing value from their Web sites:

First (page) impressions matter most. Branding begins before the first page of your site loads. Does a visitor have to wait too long for your flash animations to load? Are the clips useful for telling your story, or just gratuitous pieces of art that say: “See how cool I am?” Is the first page designed to load efficiently for all connection speeds?