Your Web Site - Usable or Snooze-able?

1. Business and service review—determines the value of the Web site as a part of the marketer's general business goals by evaluating its sales numbers, Web traffic logs, annual reports and more.

2. Listening labs—combine elements of focus groups and task-based usability testing. The one-on-one sessions usually last about 45 minutes each, and emphasize the behavior (not the opinions) of customers. This allows for customers to interact with the site as naturally as possible.